01 Oct

VMware’s Cloud Management Strategy

VMware has steadily become a major player in the Cloud Management arena, increasing its market share gradually year on year.

VMware has adopted a multi-dimensional approach to the notion of managing the software defined enterprise, focusing on Operations, Automation and IT Business Management. According to IDC, this unified strategy has propelled VMware into a leading position in the Cloud Management space where it has dominated over 20 percent of the market share since 2012.

As part of its strategy to move away from offering point solutions, VMware leads its engagements around suite of capabilities. Specifically around cloud management, the suite on offer is currently branded as the vRealize product family.

VMware Cloud Management Architecture

VMware vRealize Suite Architecture

One of the core fundamentals of an architecture that is designed from the ground up to embrace change, is that agility is gained without loss of control, safety, security and compliance. VMware’s focus around an analytics driven intelligent operations framework can address this challenge.

As illustrated above, the core properties of intelligent IT operations are around Performance, Capacity, Configuration, Compliance and the ability to leverage unstructured data to gain deeper visibility into the environment.

IT and Business Value Convergence

In the current climate, IT organisations, more than ever, need to clearly demonstrate their impact on revenue; while exposing the true cost of IT. With VMware’s vRealize Business solution, this can be rapidly achieved. Additionally vRealize Business gives IT organisations the financial insight they need to defend decisions around where workloads are placed. vRealize Business, makes it possible to see a cost comparison around private and public cloud deployment models. This enables organisations to make intelligent decisions around where workloads are place.


While VMware has some work to do around evolving the Automation piece of the puzzle, it is incredibly simple to layer vRealize Automation (vRA) technology on top of vSphere in order to deploy a vSphere based Infrastructure As a Service. For most things outside of vSphere, vRealize Orchestrator acts as a glue to give vRA a significant level of extensibility. However, with additional extensibility comes more complexity and VMware has some work to do in this area. Having said that, compared to some other solutions out there, normally, you shouldn’t need a bus load of consultants to make vRA work for your organisation.